We make Gymciety. It appears in this guide, and we say so wherever it does. Every other product is described from its own website, checked on the date above, with what it does well stated first. If we have something wrong, tell us and we will fix it.
The short answer
If your CRM problem is really a retention problem — members drifting, cards lapsing, coaches losing track of who needs attention — Gymciety is the strongest fit on this list: churn-risk flags, an at-risk list, coach tasks and win-back automations ship inside the member app at published prices of AED 699–1,599 a month. If your CRM problem is a leads and campaigns problem, the honest picks:
- WhatsApp-first selling and chasing: GymViz (native) or PushPress Grow (approved templates).
- Email/SMS marketing engine: Zen Planner Engage — a real campaign suite, priced as a USD 249/mo add-on.
- Full funnel plus apps under one quote: Exercise.com.
- Marketplace as the lead source: Mindbody, strongest for wellness studios in its home markets.
What a gym CRM actually is
Half the vendors selling “gym CRM” mean a contact list with an email blaster. The other half mean a sales pipeline. For a gym, the useful definition is narrower: a system that knows where every person sits in the lifecycle — lead, trial, member, lapsing, past due, frozen, gone — and can act on each transition automatically.
We scored each platform on five things: lead capture (forms, pipelines, trial tracking), lifecycle (member states you can act on),automation (behaviour-triggered messages, not just scheduled blasts),WhatsApp (because in the Gulf it is the channel that gets read), andretention (churn flags and win-back flows, the CRM work that pays back fastest). Prices are as published on each vendor’s site on 17 September 2026.
The comparison table
| # | Tool | Best for | Published price / mo | Lead capture | Lifecycle | Automation | Retention | |
|---|---|---|---|---|---|---|---|---|
| 1 | Gymciety (ours) | gyms that want retention and the coaching loop in the member app | AED 699–1,599 | Partial | Yes | Yes | No | Yes |
| 2 | GymViz | WhatsApp-first member communication | $99–249 (quoted) | Partial | Yes | Yes | Yes | Partial |
| 3 | Zen Planner | boutique studios that want marketing automation as an add-on | $99 + $249 Engage | Yes | Yes | Yes | No | Yes |
| 4 | PushPress | functional fitness gyms that want a CRM attached to a free core | $0 / $159 + $329 Grow | Yes | Yes | Yes | Yes | Yes |
| 5 | Exercise.com | larger operations wanting CRM, funnels and apps from one vendor | Quote | Yes | Yes | Yes | No | Yes |
| 6 | Mindbody | wellness studios that want marketplace leads | Quote | Yes | Yes | Partial | No | Partial |
| 7 | GymRoute | a CRM bundled into transparent mid-market pricing | $99 / $199 / $299 | Yes | Yes | Partial | No | Partial |
“Partial” means the capability exists but is thin — a contact list rather than a pipeline, or scheduled messages rather than behaviour triggers. Prices are as published on each vendor’s site on 17 September 2026; USD unless stated.
1. Gymciety
Best for gyms that want retention and the coaching loop in the member app
Our product- Published price
- AED 699, 1,099 or 1,599 per month by member count; about 17% less on yearly billing. Free migration, setup and a 30-day implementation included.
- Based in
- Ras Al Khaimah, UAE
- Trial
- Demo, then self-serve subscription. No free trial on gym plans.
- Website
- gymciety.net
Strengths
- Member lifecycle is visible by default: active, renewing this week, lapsed, past due, frozen and expired — not a report you have to build.
- Churn-risk flags and an at-risk dashboard list driven by attendance, logged sessions and check-ins, with tasks that land on the member's coach.
- Automations for reminders, missed check-ins and win-backs, plus broadcasts to all active members.
- The CRM work happens inside the member app — push notifications, check-in requests and coach messages land where members already are.
Limits
- No lead-pipeline CRM: there is no prospect kanban, deal stages or sales rep assignment. Leads join by QR, the website or a referral, then become members.
- No WhatsApp automation; messaging runs in the app and by push notification.
- No email campaign builder or newsletter tool.
Verdict
Pick it if your CRM question is really a retention question — keeping the members you have, flagging the ones slipping, and putting win-back tasks in front of coaches. Skip it if you need a lead pipeline for a sales team.
2. GymViz
Best for WhatsApp-first member communication
- Published price
- Not published on their site. Their own comparison page lists USD 99 to 249 per month.
- Based in
- Dubai, UAE
- Trial
- 14-day free trial for UAE and GCC gyms, arranged over WhatsApp.
- Website
- gymviz.app
Strengths
- WhatsApp automation is the standout — reminders, payment-recovery messages and campaigns reach members where UAE members actually read.
- Member management with multi-branch support and VAT invoicing.
- Local Dubai support.
Limits
- No published pricing; buying runs through WhatsApp and demo calls.
- Lead capture and funnel tooling are lighter than dedicated CRM add-ons.
- Retention tooling centres on messaging rather than coaching adherence.
Verdict
The strongest pick on this list if your CRM strategy is WhatsApp. For Gulf gyms whose members ignore email and apps but answer WhatsApp, that is a real advantage.
3. Zen Planner
Best for boutique studios that want marketing automation as an add-on
- Published price
- Studio from USD 99/mo scaling with active members; the Engage marketing suite is USD 249/mo on top.
- Based in
- Birmingham, Alabama, US (Daxko)
- Trial
- Not stated; plans start with a demo.
- Website
- zenplanner.com
Strengths
- Engage is a real marketing suite: automated email and text campaigns, AI-generated content, lead management and 100+ prebuilt campaign templates.
- Active-member pricing means you never pay for prospects sitting in the CRM.
- Two-way member messaging and reporting on campaign performance.
Limits
- The marketing automation is a USD 249/mo add-on — the base Studio plan is operations, not CRM.
- US payment rails and US-first tooling; no UAE VAT or AED billing advertised.
- Demo-led purchase.
Verdict
A solid choice if you want an email/SMS marketing engine attached to your member base and you are US-based. In the Gulf the messaging channels and billing rails work against it.
4. PushPress
Best for functional fitness gyms that want a CRM attached to a free core
- Published price
- Free plan USD 0; Pro USD 159/mo, Max USD 229/mo. The Grow CRM module is USD 329/mo extra.
- Based in
- United States
- Trial
- Free plan is self-serve; paid tiers are demo-led.
- Website
- pushpress.com
Strengths
- Grow is one of the most complete gym CRMs on this list: lead capture, two-way texting, WhatsApp through approved templates, campaigns and Member Intel AI.
- The core platform starts free, so the stack can grow with the gym.
- QR check-in, waitlists and POS on the paid core tiers.
Limits
- The CRM is a USD 329/mo add-on — the module that does the actual CRM work costs more than the platform underneath it.
- USD pricing with ACH payment rails; international pricing is by sales call.
- No UAE VAT invoicing or local support presence.
Verdict
If you run a functional fitness gym and want a serious CRM, Grow is genuinely good — just budget for it as a second subscription on top of Pro.
5. Exercise.com
Best for larger operations wanting CRM, funnels and apps from one vendor
- Published price
- Not published — quoted after a demo call.
- Based in
- Birmingham, Alabama, US (Daxko)
- Trial
- Not stated.
- Website
- www.exercise.com
Strengths
- Full CRM with lead capture, sales funnels, assessments and lifecycle marketing.
- Email, SMS and push automation wired to member behaviour.
- Custom-branded apps carry the member experience; done-for-you migration.
Limits
- Everything is a demo and a quote; no prices are published anywhere.
- US-centric billing and support.
- The breadth means configuration — expect a scoping process, not a sign-up.
Verdict
The most complete CRM-plus-operations bundle here if you can accept quote pricing. For a single-site Gulf gym it is usually more procurement than the problem needs.
6. Mindbody
Best for wellness studios that want marketplace leads
- Published price
- Quote only, across Starter, Accelerate and Ultimate tiers.
- Based in
- United States
- Trial
- Not stated.
- Website
- www.mindbodyonline.com
Strengths
- The consumer app marketplace is itself a lead source — Mindbody claims over three million users browse it.
- Mature marketing automation and win-back campaigns on the higher tiers.
- Deep reporting on client behaviour and spend.
Limits
- No published prices; the marketing features live in the upper tiers.
- Marketplace traffic is weakest in the Gulf where the app has few local users.
- No WhatsApp or Arabic messaging tooling advertised.
Verdict
The marketplace makes it a lead generator as much as a CRM, which suits wellness studios in its home markets more than a Gulf strength gym.
7. GymRoute
Best for a CRM bundled into transparent mid-market pricing
- Published price
- USD 99, 199 or 299 per month. No setup fees, month to month.
- Based in
- Not stated on their site
- Trial
- Not stated; a 7-day setup period is mentioned.
- Website
- gymroute.com
Strengths
- CRM, loyalty programme, POS and a branded member app included in the published tiers.
- Payments through Stripe, GoCardless or PayTabs — PayTabs matters for UAE card acquiring.
- Transparent pricing and online sign-up.
Limits
- CRM depth is shallower than the dedicated suites — lead capture and loyalty rather than full campaign automation.
- Head office and support hours are not stated.
- Card processing fees sit on top of the subscription.
Verdict
A reasonable all-in-one if you want a branded app, basic CRM and clear pricing in one box — and do not need heavyweight automation.
How to choose
- Name the problem first. Losing members quietly? You want churn flags and win-back automation (Gymciety, PushPress Grow). Not enough trials? You want lead capture and funnels (Exercise.com, Zen Planner Engage, Mindbody’s marketplace).
- Pick the channel before the tool. UAE members answer WhatsApp and push, and mostly ignore email. If WhatsApp is your strategy, GymViz and PushPress Grow are the honest options. If you would rather own the channel, in-app messaging and push (Gymciety) cost nothing per message.
- Check whether the CRM is the product or the add-on. PushPress Grow and Zen Planner Engage cost more than the platforms they sit on. Gymciety and GymRoute include the relationship layer in the subscription.
- Ask who runs it. A sales-led CRM only pays back if someone works the pipeline. If nobody at your gym will own campaigns, retention automation that runs itself beats a funnel nobody touches.
Our honest pitch. Gymciety is the pick when the CRM question is really “keep members and catch the ones slipping” — lifecycle states, churn-risk flags, coach tasks and win-back automations are in the platform, not an add-on. If you need a lead pipeline or WhatsApp campaigns, say so on the demo and we will tell you what to pair us with. See Gymciety for gyms or book a demo.
Questions
What is gym CRM software?
A gym CRM tracks relationships across the whole member lifecycle — capturing leads, converting trials, flagging members who are lapsing, and automating win-backs and renewals. It differs from a sales CRM like HubSpot in that it is wired to attendance, payments and bookings, not deal stages.
Do I need a separate CRM for my gym?
Usually no. Most gym platforms now include member lifecycle tracking and some automation; a separate CRM makes sense only for chains with a dedicated sales team running outbound. The bigger question is whether your platform's automation reaches members on a channel they read — in the Gulf that is WhatsApp or push, not email.
Which gym CRM works with WhatsApp?
GymViz builds automation around WhatsApp natively, and PushPress Grow supports WhatsApp through approved templates. Gymciety instead puts messaging and automations inside the member app — a channel the gym owns rather than rents per message.
How much does gym CRM software cost?
On this list, CRM capability ranges from included-in-platform (Gymciety, GymRoute at USD 99–299/mo) to a paid add-on that costs more than the platform itself (Zen Planner Engage at USD 249/mo, PushPress Grow at USD 329/mo) to fully quoted pricing (Mindbody, Exercise.com, GymViz).
What is the difference between gym CRM and gym management software?
Management software runs operations — memberships, billing, classes, check-in. CRM is the relationship layer on top: leads, communication, retention and win-backs. Platforms like Gymciety and GymRoute include both; PushPress and Zen Planner sell the CRM layer separately; enterprise tools like Exercise.com bundle everything behind a quote.
Corrections: if you work at one of these companies and something above is out of date, email hello@gymciety.net with the page that shows the current facts and we will update this guide and the date at the top. Canonical URL: https://gymciety.net/guides/best-gym-crm-software.